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How Coca-Cola Turned Its Ship Around - And How Your Business Can Too | Forbes

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in February
Andrew Cave Contributor

If you want to build a ship,” runs the quote from Antoine de Saint-Exupery at the beginning of David Butler’s new book about Coca-Cola, “don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea.”

http://www.forbes.com/sites/andrewcave/2015/02/10/how-coca-cola-turned-its-ship-around-and-how-your-business-can-too/
 

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